4.4.1 Socio-behavioural systems

Viktoria Spaiser, Sara M. Constantino, Avit Bhowmik, Gianluca Grimalda, Franziska Gaupp, Isaiah Farahbakhsh, Chris Bauch, Madhur Anand, Sibel Eker, J. David Tàbara

Viktoria Spaiser, Sara M. Constantino, Avit Bhowmik, Gianluca Grimalda, Franziska Gaupp, Isaiah Farahbakhsh, Chris Bauch, Madhur Anand, Sibel Eker, J. David Tàbara

Key Messages

  • Changes in socio-behavioural systems often precede and fuel political and technical changes and can exhibit tipping dynamics through social contagion processes.
  • Social movements can initiate tipping in social-behavioural systems by shifting social norms, but to be successful they need an extended network of allies and sympathisers.
  • New social norms that could beneficially transform society include anti-fossil fuel norms and sufficiency norms. However, replacing deeply entrenched values and norms around consumerism in favour of sustainable sufficiency would be extremely difficult.

Recommendations

  • Accelerate the spread of desired new norms and behaviours through coordinated policies such as fossil-fuel phase-out, post-carbon infrastructure investment and policies that make desired behaviours the most affordable, visible and convenient option.
  • Provide ‘free social spaces’ for social movements to gestate, and for members of such movements to build their networks and learn from each other. 
  •  Equip social actors to become effective seeders of social contagion of new social norms through enhanced capability and efficacy.

Summary

This chapter explores changes in socio-behavioural systems that provide important enabling factors and feedbacks for the positive tipping points described across Section 4. In addition, socio-behavioural systems can themselves be tipped, usually driven by complex contagion processes along extended social networks. Changes in social norms are often key drivers for social-behavioural systems, as they define acceptable behaviour, both in consumption domain and in the civic and political domains. Social movements are the main actors, seeding complex contagion of new social norms. However, social movements rely on allies and sympathisers for complex contagion to spread across social networks. Policymakers can also help to establish new social norms through policies that favour behaviours prescribed by new social norms. The chapter also describes the role that education can play in empowering actors to become agents of change.

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